Get Your Tours & Activities Booked Directly on Google
Your tours, activities, and attraction tickets appear exactly where travelers are already searching — on Google Search and Google Maps.
Google Things to Do
- Appear at the top of Google results
- Higher visibility and click-through rates
- Enhanced creatives (images, ratings, pricing)
- Best for scaling bookings quickly
Where Your Products Will Appear
Your listings surface across multiple high-visibility placements on Google
A big part of Google Things to Do is that everything revolves around Points of Interest (POIs).
Google Search
- Things to Do carousel (Ads placements)
- Organic activity listings
Google Maps
- Activity listings directly on the map
Google Business Profile
- Tours and tickets displayed on your profile
Attraction Pages
- Booking modules with pricing comparisons
Understanding Google Things to Do Modules
Google distributes your products across four key modules
Things to Do Ads Module
Paid placements at the top of search results.
- Appear in premium positions
- Use your images, pricing, and ratings
- Powered through Google Ads integration
- Ideal for maximizing visibility and bookings
Attractions Booking Module
Designed for entry tickets to attractions like museums, theme parks, and landmarks.
- Displays official ticket pricing
- Allows comparison with OTAs
- Highlights your direct booking option
Note: Admissions = simple entry tickets (eligible here). Experiences = tours with extras (shown in Experiences module).
Experiences Module
Showcases guided tours and bundled experiences.
- Tours with guides
- Activities with transportation or meals
- Multi-stop experiences
This is where most tour operators gain visibility.
Operator Booking Module (OBM)
Displays your products directly on your Google Business Profile.
- Shows your tours alongside OTA listings
- Highlights your official website booking link
- Builds trust and drives direct sales
Note: Your business must be listed on Google Maps with an active Google Business Profile.
Things to Do Ads — Available Destinations
Things to Do Ads are currently available in the following regions and countries.
AMER
Argentina, American Samoa, Brazil, Canada, Chile, Colombia, Costa Rica, Dominican Republic, Guam, Mexico, Northern Mariana Islands, Puerto Rico, Turks and Caicos Islands, United States of America, United States Minor Outlying Islands, and United States Virgin Islands
APAC
Australia, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam
EMEA
Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Israel, Italy, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, United Kingdom, and Vatican City
Why Use Google Things to Do?
Reach travelers actively searching for activities
Increase direct bookings (no OTA dependency)
Display your official pricing and website
Build trust with the "Official Site" badge
Show up across Google Search and Maps
How It Works
We act as your connectivity partner and handle the technical setup. You focus on running your business.
Upload Your Products
We structure and optimize your product data for Google
SEO Optimization
Titles, descriptions, and metadata optimized for search
Sync & Publish
Pricing and availability synced across all Google modules
Go Live
Your listings appear on Google Search and Maps
Requirements to Show Up Properly
To actually appear in Google Things to Do results, your listings need to meet these criteria:
Dedicated Landing Pages
You need a dedicated landing page for each product—not just your homepage. It should clearly reference the specific POI.
Clean Booking Flow
Your booking flow has to be clean and straightforward, connected to a payment gateway like Stripe.
Google Business Profile and Google Ads account
To show the Operator Booking Module, your business needs to be discoverable on Google Maps—a real address and an active Google Business Profile are essential.
Google Policies Compliance
You need to follow Google's general policies to earn the official site badge and maintain listing visibility.
See How It Works
Having issues with your Google listing?
View the complete list of product issues, eligibility requirements, and solutions for all Google modules.
Frequently Asked Questions
Start Getting More Direct Bookings
Position your business where travelers are already searching. Join Google Things to Do today and take control of your bookings.