Things to Do in Joao Pessoa
Discover the best activities, tours, and events in Joao Pessoa. Filter by family-friendly, nightlife, outdoors, and more.
Featured Activities
Top-rated activities and experiences in Joao Pessoa
No Ticketmaster events found in Joao Pessoa
Check back later for new events or try searching nearby cities.
Holiday Events in Joao Pessoa
Parades, parties and seasonal events around the next big holidays in Joao Pessoa.
Fall
Veterans Day & Remembrance Day
Nov 9 – Nov 11, 2026
See events
Holiday Season
Christmas & Holiday Season
Nov 20 – Dec 28, 2026
See events
Fall
Thanksgiving
Nov 25 – Nov 29, 2026
See events
Holiday Season
Black Friday & Small Business Saturday
Nov 27 – Nov 29, 2026
See events
Winter
New Year's Eve
Dec 29 – Jan 1, 2027
See events
Winter
Mardi Gras & Carnival
Jan 28 – Feb 9, 2027
See events
Winter
Lunar New Year
Feb 3 – Feb 20, 2027
See events
Winter
Valentine's Day
Feb 11 – Feb 15, 2027
See events
Activities
Local attractions, tours and experiences in Joao Pessoa

Guided Tours
Discover Praia do Jacaré and the Northeastern Culture by Boat Ride - Evening Tou
Under the moonlight, you will experience an unforgettable night, of pure joy, aboard an exclusive boat , on the famous Praia do Jacaré . At Catamarã do Forró, it's São João all year round. A unique and exclusive experience, especially for you to navigate the northeastern culture, with lots of music, typical foods for snacking , June square dancing and the presence of the iconic cangaceiros Lampião and Maria Bonita, for you to take that photo and create unforgettable memories. Come and hang out with us on this amazing catamaran. Navigate the culture of the Northeast aboard an exclusive catamaran. Important information -Tour itineraries are subject to change due to the operation of museums, projects, churches, among others. -To participate in this tour, the presentation of a photo identification document is mandatory. - In the case of children without issued ID, the presentation of the birth certificate is required.

Day Trips, Outdoors
Discover Porto de Galinhas - Full-Day Tour
You will get to know up close the stunning beauty of one of the most sought after destinations in the northeast by tourists from all over Brazil. Porto de Galinhas impresses with its charming village and unique beach with warm, crystal-clear waters. The perfect place to relax and experience a deep connection with nature. Take the opportunity to enjoy optional tours, such as the raft ride to the natural pools, offered at low tide. Or even take a buggy ride to the beaches of Pontal de Maracaípe, Muro Alto and Praia do Cupe. The natural beauty of Porto de Galinhas guarantees its place among the most beautiful beaches in Brazil . Warm waters that vary between shades of blue and green, natural pools, coral reefs, estuaries, marine life, and coconut trees. There is beauty in everything you see. Important information – There may be restrictions -Tour itineraries are subject to change due to the operation of museums, projects, churches, among others. -To participate in this tour, the presentation of a photo identification document is mandatory. -In the case of children without issued ID, the presentation of the birth certificate is required. Inclusions: Air-conditioned transportation Guide Exclusions: Meal Drinks Important Info: Wear comfortable shoes, bathing suit, light clothing, towel, biodegradable sunscreen, sunglasses, change of clothing, sandals, and water shoes. Redeem Info: PRINTED - Printed Voucher. Print and bring the voucher to enjoy the activity.

Family Friendly, Guided Tours, Romantic, Wheelchair Accessible
Jôao Pessoa City Tour
Bask on beaches, amble through ancient laneways and discover sacred sites on your visit to Brasil's third largest city and one of its oldest, Joao Pessoa. Stand on the spot where the sun first rises at Cabo Branco beach, the eastern most point in the America's marked by the proud lighthouse Ponta do Seixas. Cruise the stunning, surrounding beaches that dot the coastline including Tambaú and Manaíra, before heading to the heart of Joao Pessoa, an undiscovered city paradise. Proceed to the pretty historical district, a fascinating centre that dates back to
1
Day Trips, Guided Tours
Sunset on the North Coast - Full-Day Tour
The tour starts with a stop at the Santa Catarina's fortress and passing by the Zero Landmark of the Trans-Amazonian Highway in the port city of Cabedelo. Then, you can enjoy a delicious swim in the warm waters of Ponta de Campina's Beach. At dusk, you will witness one of the most beautiful sunsets shows to the sound of Ravel's Bolero at Jacaré's beach, with enough time to visit the local handicraft market and walk along the boardwalk. You will have the opportunity to purchase an optional catamaran ride on the Paraíba River (which features lively "cangaceiros" inviting you to dance our tradicional rhythm forró. You will visit: -Fortaleza de Santa Catarina: Paraíba's historical and cultural heritage, with breathtaking views of the sea. -Marco Zero da Transamazônica: Monument marking the start of the Transamazônica highway, one of Brazil's largest infrastructure projects. -Ponta de Campina Beach: A tropical paradise with white sand and warm, crystal-clear waters. -Jacaré Beach: Unforgettable sunset to the sound of Ravel's Bolero. -Vila de Artesanato: Walk along the promenade and enjoy the diversity of local handicrafts. Important information Tour itineraries are subject to change due to the operation of museums, projects, churches, among others. To participate in this tour, the presentation of a photo identification document is mandatory. In the case of children without issued ID, the presentation of the birth certificate is required. Inclusions: Guide Air-conditioned transportation Exclusions: Drinks Meal Boat Ride Important Info: We suggest you wear comfortable clothes and shoes for the time of the year. Redeem Info: PRINTED - Printed Voucher. Print and bring the voucher to enjoy the activity.

Day Trips, Outdoors
Live a Unique Experience at Trilha dos Coqueirais – Full-Day Tour
Come and embark on this fun-filled adventure aboard a 4x4! A day you don´t want to miss! Trilha dos Coqueirais is a spectacular full-day experience, this route will take you to the far north of the coastline, crossing the Paraíba River to the city of Lucena . We'll visit the Church of Nossa Senhora da Guia and then head to the famous Coqueiral, a plantation of more than 500, 000 coconut palms in a unique landscape. Then on to the ruins of the Bomsucesso Church , a Carmelite construction with an imposing gameleira tree that still supports part of its structure today. We'll go to the Bomsucesso cliffs viewpoint and on to Pontinha de Lucena , where, depending on the tide, you can see a sandy path, also known as the " Moses Way". Finally, we'll stop at the Miriri River , where we'll have some time to swim before making our way back. Inclusions: Transport Guide Exclusions: Meal Important Info: N/A Redeem Info: PRINTED - Printed Voucher. Print and bring the voucher to enjoy the activity.

Day Trips, Guided Tours
Discover Joao Pessoa - Full-Day Tour
Discover the hidden secrets within museums, monuments, and colonial buildings of the third oldest city in Brazil on a full-day guided city tour. You will journey through the centuries in João Pessoa, the capital of Paraíba, exploring its main tourist attractions, from the easternmost point of the Americas to the charming Historic Center. An unmissable tour for those who want to learn about the true history of Brazil's captivating Porta do Sol, with all the comfort and safety that only the best receptive service in Brazil, can offer. You will see: -Cabo Branco Lighthouse at Ponta do Seixas : The easternmost point in the Americas. -Cabo Branco Science, Culture and Arts Station (panoramic) : One of the most emblematic works by architect Oscar Niemeyer. -Historic Center : Centuries of culture materialized in the center of João Pessoa, the third oldest city in Brazil; -Praça Antenor Navarro : The beauty of colonial architecture and the charm of João Pessoa's most traditional square. -Hotel Globo : The breathtaking view from the top of the city's first luxury hotel. -Praça dos Três Poderes, Basílica N. Sra. das Neves (panoramic) : The spirituality that echoes off the walls of the church built in 1586 by Paraíba's first settlers. -São Bento Monastery (panoramic) : The second largest Benedictine monastery in Brazil and its imposing architecture. -Nossa Sra. do Carmo Church (panoramic): One of the oldest churches in João Pessoa and its beautiful Portuguese tiles. -Mercado de Artesanato Paraibano: Take the opportunity to buy souvenirs and typical products at the largest handicraft market in the state. -Tem de Quê Emporium: Taste and take home cachaças and products from the land. Important information – There may be restrictions Tour itineraries are subject to change due to the operation of museums, projects, churches, among others. To participate in this tour, the presentation of a photo identification document is mandatory. In the case of children without issued ID, the presentation of the birth certificate is required. Inclusions: Guide Air-conditioned transportation Exclusions: Meal Tickets Drinks Important Info: Wear comfortable shoes, bathing suit, light clothing, towel, biodegradable sunscreen, sunglasses, change of clothing, sandals, and water shoes. Redeem Info: PRINTED - Printed Voucher. Print and bring the voucher to enjoy the activity.

History
The biggest São João in the world - Full day tour
Experience the excitement of the Greatest São João in the World in Campina Grande! On a day full of joy, board our themed bus, with a country-style guide, tasting award-winning cachacinhas and enjoying our on-board service. Enjoy the live sound of the forró pé de serra trio during part of the journey. Book now and celebrate São João in a unique way in Paraíba. Our destination is Parque do Povo . There's everything there, and you don't even have to pay to enter. There is the island of gastronomy, the island of Nova Rainha, with handicrafts from Paraíba, and to complete the party, the stages with great shows and lots of music: forró pé de serra. You'll board a São João themed bus, with a tour guide dressed as a 'matuto'. Enjoy our on-board service, which includes traditional and award-winning Paraiba cachacinhas as well as water, soft drinks, popcorn and corn snacks. Get in the mood! Lots of entertainment with a Trio de forró pé de serra, playing live for part of the journey to Campina Grande.

Animals, Day Trips, Family Friendly, Guided Tours, Romantic, Wheelchair Accessible
Northern Coast Beaches & Cabedelo
Prepare to be dazzled by Brazil’s idyllic northern coast on this exhilarating 1-day tour. Spend a day roaming the paradisiacal coastline, witness exotic wildlife, and learn about this fascinating region's rich historical and cultural heritage in the bustling port town of Cabedelo. A visit to the exotic northern region of Brazil is a must for nature lovers and culture seekers alike! On this tour we have combined both interests. We start by taking you to explore the unspoilt beaches of Tambau, Nanaira and Bessa. Along this spectacular stretch of sun-kissed coastline you will be greeted by miles and miles of deserted beach. We will stop to observe a sea turtle nesting area at Intermares. Have your camera at the ready as you get up close to these majestic creatures in their natural habitat. As your tour continues, we’ll drive along the coast past the beaches of Camboinha and Formosa before reaching the vibrant port town of Cabedelo. As you make your way through the town, you will see the Colonial Fortress of Santa Catrina. This strategically positioned fortification was the city’s primary defence against the Dutch who threatened the Portuguese rule of Brazil. Views from the walls offer picture-perfect panoramas of the ocean and beaches. You will also visit the official starting point of the Trans-Amazon highway. The return journey includes a stop for lunch where you have the chance to try the region’s wide variety of freshly caught seafood dishes. You will also be given plenty of time to conclude your day by soaking up some sun. Enjoy the sensation of sinking your toes into the soft powdery sands and take a leisurely dip in the azure ocean. Inclusions: Transport Guide Important Info: N/A Redeem Info: EVOUCHER - E-voucher. Show the voucher on your mobile device to enjoy the activity.

Day Trips, Family Friendly, Guided Tours, Romantic, Wheelchair Accessible
Sunset on Jacare Beach
Experience the world’s most sensual sunset at Jacare Beach, where watching the sun go down to the accompaniment of Ravel’s Bolero is a ritual no visitor to Joao Pessoa can miss. Grab a spot at the shoreline and watch in awe as the inimitable saxophonist Jurandy plays Ravel’s romantic and intimate composition while being rowed in a canoe across River Paraiba as the sun drops into the horizon, painting the sky in bursts of gold, orange and red – a sunset like no other. Like many a great idea, the Bolero sunset tradition at Jacare Beach – which is not a beach but a river estuary – came about through a set of unprecedented circumstances. Legend has that in the 1980s a mysterious foreigner moored his boat and ambled up to one of the two bars in the area. He asked the barman, the legendary Senhor Gringo, to play a record and the tune that coincided with the sunset was Maurice Ravel’s Bolero, which at the time featured in the soundtracks to popular movies. Everyone agreed that it heightened the drama and sensuality of the sunset. The next day, a customer asked for it to be played again at sunset and so a tradition was born. Today it has been perfected to a ritual with the live saxophonist and people come from all over Brazil to be able to say: ‘I saw the sunset at Jacare Beach.’ This excursion brings you in time to savour the atmosphere and find a good spot at one of the bars along Paraiba riverfront. Inclusions: Tickets Transport Guide Exclusions: Meal Drinks Important Info: N/A Redeem Info: EVOUCHER - E-voucher. Show the voucher on your mobile device to enjoy the activity.

Day Trips, Outdoors
Discover Pipa Beach - Full-Day Tour
Discover the magic of the famous Praia de Pipa , in Tibau do Sul – RN, known for its wonderful natural landscapes that include Baía dos Golfinhos , cliffs and the plateau, which provides a spectacular view of the paradisiacal Praia do Amor . Take the opportunity to experience a delicious swim in the sea. The cliffs and hills form beautiful natural viewpoints from where you can contemplate the immensity of the sea and the beauty of the region. The Chapadão de Pipa is one of the destination's postcards : a reddish cliff from where you have an incredible view of Praia do Amor. After a full day exploring the beauty of the place, you will return to the capital of Paraíba. Important Information -Tour itineraries are subject to change due to the operation of museums, projects, churches, among others. -Restaurants and establishments do not allow outside food and beverages. -To participate in this tour, the presentation of a photo identification document is mandatory. -In the case of children without issued ID, the presentation of the birth certificate is required. Inclusions: Guide Air-conditioned transportation Exclusions: Meal Drinks Important Info: Wear comfortable shoes, bathing suit, light clothing, towel, biodegradable sunscreen, sunglasses, change of clothing, sandals, and water shoes. Redeem Info: PRINTED - Printed Voucher. Print and bring the voucher to enjoy the activity.
Day Trips
Discover Praia Bela - Full-Day Tour
Get away to the unspoiled beauty of Praia Bela - Your perfect getaway. Take a closer look at the breathtaking beauty that lives up to the name of this hidden beach on the south coast of Paraíba. A coastal haven of golden sands and crystal-clear waters, waiting for you to experience unforgettable moments on the south coast of Paraíba. Watch the magnificent meeting of the sea and the Mucatu River, which forms a natural pool of fresh, warm water, the perfect setting for relieving stress. A breathtaking landscape. Important information – There may be restrictions Tour itineraries are subject to change due to the operation of museums, projects, churches, among others. To participate in this tour, the presentation of a photo identification document is mandatory. In the case of children without issued ID, the presentation of the birth certificate is required. Inclusions: Air-conditioned transportation Guide Exclusions: Meal Drinks Important Info: We suggest you wear comfortable clothes and shoes for the time of the year. Redeem Info: PRINTED - Printed Voucher. Print and bring the voucher to enjoy the activity.

Boat Tours, Day Trips
Discover Camboinha Beach and Areia Vermelha Island by Catamaran – Full-Day Tour
Embark on an unforgettable journey to the stunning Camboinha Beach , close to João Pessoa. On board an exclusive catamaran , we'll head to Camboinha Beach , a beach with predominantly calm, crystal-clear waters, white sand and stunning scenery . Then, our vessel will take you
1. 5 km from the coast, revealing the magic of Areia Vermelha Island at low tide, a spectacle of nature, with natural pools and reefs and reddish sand . This conservation area is an incredible spectacle. Back on the coast, we offer more than just a ride, moments of pure relaxation in warm, calm waters . At the end of the tour, we will take you back to the starting point in comfort and safety. Inclusions: Guide Transport Boat Ride Exclusions: Meal Drinks Important Info: Valid photo ID required. Redeem Info: PRINTED - Printed Voucher. Print and bring the voucher to enjoy the activity.

Day Trips, Outdoors
Discover the Natural Pools of the Far East - Full-Day Tour
Towards the Far East of the Americas, the stop will be at Penha Beach, where a catamaran will take you to the natural pools and you can enjoy a delightful swim among the small fish in their natural habitat and enjoy a privileged view of the city of João Pessoa. Upon returning to the beach, there will be free time for more swimming. Finally, we will visit the sanctuary of N. Sra. Da Penha and the mermaid craft market , famous for its crafts made with fish scales. You will know: Seixas Beach One of João Pessoa's most famous beaches, located on the easternmost point of Brazil. Piscinas Naturais do Extremo Oriental With crystal-clear waters, these are the largest coral pools on the Paraiba coast. Duration : Approximately 6 hours on the tour and 3 hours in the pools, depending on the tide. Important Information -This tour depends on a low tide. -This tour is subject to weather conditions, we suggest a minimum stay of 7 days in the destination for the purchase of this tour. -Tour itineraries are subject to change due to the operation of museums, projects, churches, among others. -We do not pick you up at your residence. Upon completing the purchase, you will receive our list of partner hotels to choose one of them as your boarding and disembarking location. -Restaurants and establishments do not allow outside food and beverages. -To participate in this tour, the presentation of a photo identification document is mandatory. -In the case of children without issued ID, the presentation of the birth certificate is required. Inclusions: Air-conditioned transportation Catamaran cruise Guide Exclusions: Meal Drinks Important Info: N/A Redeem Info: PRINTED - Printed Voucher. Print and bring the voucher to enjoy the activity.
Day Trips
The Paridisean Beach Trifecta - Coqueirinho, Tambaba and Tabatinga Full-Day Tour
Get ready to spend a whole day in paradise! You will bathe in the crystal-clear, warm, and predominantly calm waters of three paradisiacal beaches of Costa do Conde, about 35 km from João Pessoa, framed by coconut trees and cliffs: Coqueirinho Beach, Tambaba, and Tabatinga. Coqueirinho Beach: Marvel at the golden sands and crystal-clear waters of Coqueirinho, a natural gem hidden among coconut trees and cliffs. Tambaba Beach: Discover the first official naturist beach in the Northeast. You can choose to live the full experience in the area reserved for naturism, or enjoy it normally in swimwear. Tabatinga Beach: Witness the fascinating meeting of river and sea and the formation of natural pools. Renew yourself with an invigorating clay bath in this paradisiacal refuge. A must-do guided tour for those looking to relax and experience unique moments on the southern coast of Paraíba , getting to know the beaches that are among the most beautiful in Brazil. All of this with comfort and safety. Inclusions: Transfer Guide Exclusions: Meal Drinks Important Info: Please bring a hat and sunglasses. Sun cream Please bring a swimsuit and a towel. ;Please make sure you answer all the mandatory questions during the booking process, otherwise we cannot guarantee the correct provision of the service. Remember to bring the voucher and valid photo ID with you Redeem Info: PRINTED - Printed Voucher. Print and bring the voucher to enjoy the activity.

Day Trips, Family Friendly, Guided Tours, Romantic, Wheelchair Accessible
Southern Coast Beahes & Tambara.
Each morning the first part of Brazil to be kissed by the sun is the coastline around João Pessoa and it is here that you will discover some of the most beautiful beaches in the universe. Feast your eyes on strands and coves with names so exotic as to make you think each and every one is paradise. Wander among the natural pools at low tide and hike cliffs of multicoloured sandstone while breathing in the fresh sea breeze. This is what Brazil is all about! You will visit six sensational beaches during this dreamlike full day tour. Expect a landscape of sandy strands, coves, estuaries, marshes, cliffs, crystalline waters, natural tidal pools (both fresh and salt water) dunes and palm trees, lots of palm trees. Jacumã beach, Tabatinga beach, Carapibus beach, Coqueirinho beach, Bela beach and, last but not least, Tambaba the only naturalist beach in the region... are you ready to discover them? The coast south of João Pessoa boasts dozens of beautiful beaches each with its own special charm. The crescent-shaped Coqueirinho beach is framed by cliff and is named after the abundant coconut palm trees that make is such a paradisiacal spot. Part of the beach has clear waters, gentle waves and reefs; another has strong waves and open sea, forming caves among the rocks. Tambaba is an area of pure natural – and naturalist – beauty with a beach is protected by steep cliffs, some covered by dense forest, some bare, revealing the red or white earth below. Inclusions: Transport Tickets Exclusions: Drinks Meal Important Info: N/A Redeem Info: EVOUCHER - E-voucher. Show the voucher on your mobile device to enjoy the activity.
Upcoming Festivals in Joao Pessoa
Frequently Asked Questions about Joao Pessoa
Explore Nearby Cities
Discover things to do in cities near Joao Pessoa
Explore by Interest
Find activities and events tailored to your interests in Joao Pessoa